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A Deep Dive into Better Marketing for Responsible Consumption

Thank you for taking the time to complete this assignment. We look forward to welcoming you to our second BMBW Proseminar on Responsible Consumption. Should you have any questions, please get in touch at contact@bmbw.org.

Full name

Organisation / School

Email address

Using the readings for inspiration, write two short paragraphs describing a research idea related to how we may nudge or persuade consumers toward more responsible consumption. Alternatively, what antecedents may shape people’s willingness to consume more responsibly?

Write ~100-200 words about the idea, outlining the nature of the impact and why it is important. Describe at least one key hypothesis you might study for the research idea.

We will review these ideas before the session and contact you if we plan to discuss and build on your idea in the breakout room(s).